Propinquity Labs · Atlanta
You’re not buying a product.
You’re earning your time back.
We build the modern, AI-native stack for your company — one system that knows your business. Built beside you. Owned by you.
pro·pin·qui·ty — n. nearness; kinship; the state of being close.
The founding film
Ninety seconds inside the fleet — real systems, recorded at work. In production; premiering with the founding cut.
The problem
Your business runs on a dozen tools that don’t talk to each other.
A CRM here, spreadsheets there, invoices in one tab, photos in another — and the truth in someone’s head. Every seam costs an hour, and the hours are the business. You didn’t buy software to become its operator. But here you are.
The Propinquity way
We named the company after the promise: nearness.
We don’t sell you a seat and vanish. We clone a proven base — a real system already running real companies — then we sit beside you for weeks and grow it into yours.
Proven bones
Every build starts from a base that already runs real businesses end to end. Not a prototype — a working spine.
Weeks, close
We embed with you and learn the entire business — the jobs, the paper, the phone calls — and shape the system to your niche.
Yours, owned
Your data, your brand, your system. Clients and crews get their doors for free; you run the whole thing from yours.
The family fleet
Born close. Grown wide.
ECG+
FMG+
CLUSA+
Folio
Fitfo+
Five companies, one spine — every one began this close.
One spine, many niches
Every system we build shares one spine — and grows into your niche.
The same vertebrae grow a hawk or a whale. Six things every Propinquity system carries:
01
The Brain
A domain-specialized AI that reads your knowledge and grounds every answer — tenant-aware, provenance-stamped. Never a generic chatbot.
02
Role-native surfaces
One app, several experiences. The whole surface diverges by who you are — client, operator, crew, owner.
03
The instruments
Studio for design, Render for AI imagery, Content, the Billing and Estimate engine, Chat — installed as your niche needs them.
04
Brand-faithful output
Every document, PDF, and page rendered in your identity — day and night.
05
The mesh
Your companies talking to each other through a narrow, consented Partner API. One pane of glass, many businesses.
06
Native everywhere
The web app and a real native iOS app, from the same source.
The work
Our first clients were our own companies.
We didn’t write a pitch deck and go looking for believers. We built a fleet of real, live, AI-native companies first. Look what we built for ourselves — then let us build it for you.
The reference implementation
Earthcore Group · ECG+
A licensed luxury design-build firm in Atlanta — the flagship we built for ourselves first, and the fullest expression of the spine:
- — An estimate engine proven to the cent against a real $408,513 project: worksheets to client estimates to contracts to invoices.
- — A design studio that turns site plans into client-ready sheets.
- — AI concept renders that file themselves under each client.
- — A brain that answers from the company’s own project knowledge.
- — The whole surface changes by who logs in — and by the hour, day to night.
- — A real native iOS app, from the same source.
The headline act
Two companies. One pane of glass.
Earthcore is our marketing stack’s client №1 — a brief written inside one company’s app arrives inside the other’s, and the finished work returns the same way, through a narrow, consented Partner API. No agency can offer this, because no agency owns both ends of the link. We do — and soon, so will you.
FMG+
fmgworld.app ↗The marketing stack
A full sibling of the flagship, grown into a marketing-agency niche — content lanes, a copy studio, a brand-guidelines engine. Proof the spine ports: same bones, new muscles.
CLUSA+
clusa.app ↗The apparel stack
Custom apparel and blank-garment: an operations workbench, a revenue lane on Stripe, a catalog picker. Proof the spine reaches past services into product and fulfillment.
Folio
The writer's sanctuary
A trust-first creative-memory app — a different emotional register entirely. Proof the spine carries consumer-grade, emotionally-designed products, not just business tools.
Fitfo+
fitfo.com ↗The culture brand
Figure It The F*** Out — the mindset and community brand. The human voice of the family.
The process
Weeks embedded. Then it’s yours.
01
We meet
A short consult. What does your business do, where does the sprawl live, where do the hours go?
02
We clone the base
We start from a proven system already running real companies — not a blank page. You're weeks ahead on day one.
03
We live with it
For weeks we sit beside you and learn the whole business — then grow the base into your system. Your knowledge, your brand, your way of working.
04
You own it
A system that knows your business, in your name. Not another subscription. Your time, back.
Builds begin at $25,000 · operator seats $200/month · your clients and your subs, always free.
The invitation
Book a build.
We take a few clients at a time and sit close with each. Tell us what’s breaking — we’ll tell you honestly whether we’re the right builders for it.